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Coe says venues are ‘stuffed to the gunnels’ as public get angry over empty seats

Olympic sponsors Atos, British Airways, Coca-Cola, EDF, McDonalds and Thomas Cook have all issued statements denying that they were responsible for failing to take up ticket allocations.

Empty seats are seen during the Artistic Gymnastics team qualification at the North Greenwich Arena, London yesterday
Empty seats are seen during the Artistic Gymnastics team qualification at the North Greenwich Arena, London yesterday
Image: Anthony Devlin/PA Wire/Press Association Images

THE CHAIRMAN OF the London Olympic Games has denied that there are any problems with empty seats at venues across the city.

Despite a LOCOG investigation into why some ticket allocations were not taken up on opening day, Sebastian Coe insisted that most stadiums and arenas were full of spectators.

“Let us put this in perspective. Those venues are stuffed to the gunnels. The public are in there,” Coe said at a press conference today. He claimed that the number of unoccupied seats, which were clearly visible during televised broadcasts, were due to accredited officials still working out which events to attend and planning their timetables.

The vacant pews had been assigned to the so-called Olympic Family, including media, sponsors and officials. Coe said that empty seats during the early stages are “not unfamiliar”. “Certainly this is not going to be an issue through the Games.”

About 1.1 million tickets of the 8.8 million available have been reserved for sponsors for the 17 days of events.

LOCOG is examining ways of ensuring seats are filled ahead of events with suggestions that soldiers and other service men and women could be given tickets, as they were this morning in the gymnastics arena.

The most glaring empty blocks were seen during last night’s swim meet which featured household names Michael Phelps and Ryan Lochte in the final of the 400m individual medley. Despite the pull that those superstars offer, there were at least 500 empty seats in one block alone during the morning session.

According to the Daily Telegraph, Olympic sponsors Atos, British Airways, Coca-Cola, EDF, McDonalds and Thomas Cook all issued statements denying that they were responsible for failing to take up seat allocations.

Coe says he has no plans to ‘name and shame’ those who fail to turn up to events they have been given access to, a decision which may anger the public further.

Coe says venues are ‘stuffed to the gunnels’ as public get angry over empty seats
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Britain’s culture minister Jeremy Hunt has admitted that the empty blocks at the Aquatic Centre, gymnastics arena, football stadiums and equestrian events were “very disappointing”.

The Guardian reports that the British Olympic Association has also commented on the row, insisting that seats should be filled with home fans if attendees fail to turn up 30 minutes after the start of the event.

“The position of the BOA is very clear. We want absolutely every seat filled,” said chairman Lord Moynihan. “We owe it to the British sporting public to give them an opportunity to attend one of the most historic sporting events of their lives.”

Meanwhile, police in London have said that 16 people have been arrested over the past two days in relation to the alleged illegal selling of tickets.

-Additional reporting by AFP

Live: London 2012 Olympics, Day 2>

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Comments (23 Comments)

  • If seats are not filled 30 mins into event the seats should be then be made available to the public, it would be great to see a full venue, but as yet every event bar the rowing has had more empty seats then occupied ones.

    Reply
    • No, of I bought a ticket it’s my choice to arrive an hour early, an hour late, or not at all.

      How exactly do you propose to sell a ticket twice ?

      Reply
    • Yes that may be your choose but it is also an incredibly selfish attitude.

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    • I think a 15 min rule would be fair enough. If your later than this then tough luck. I actually dont believe it is your right to show up an hour late. If everyone knows this is the rule then they will abide by it. Time to get tough with these people as these seats are very much in demand.

      Reply
    • It’s simple. If a ticket hasn’t entered the stadium within 30-60 minutes of the game starting then that ticket number is black listed and the ticket goes back on the market for sale at the ticket stalls.
      If your intention is to only watch the medal stages then you don’t deserve to be there.
      I wonder if those on twitter who decided to name and shame themselves actually made their tickets available to the hundreds of people who I am sure are outside the venue waiting for any chance to see an Olympic event.

      Reply
    • The problem with that would be for people who underestimate time and get stuck in queues. I’m a volunteer and some people don’t leave nearly enough time to pass through… Although I will admit, there are loads of eager volunteers who would love an extra ticket!

      Reply
    • Just saw online that empty seats will be given to soldiers and local school kids. Nice to see.

      Reply
  • Minor pedantic point.The word may be pronounced “gunnels” but is spelt “gunwales”.

    Reply
  • wouldnt happen to have anything to do with the fact that the corporate leech sponsors prob gave tickets to people who wouldnt know a swimmer from a donkey let a lone care if people cant be bothered to show up to these events and given the demand for tickets then theres no reason why the seats shouldnt be given to others if you paid for them originally, the least ya can do is bother to turn up for the event but seems that these seats arent held by actual fans

    Reply
    • Paul 29/07/12 #

      Saw on twitter that a lot of companies got tickets to give to clients, unfortunately the clients have been unable to accept them, or have had to return them in case they were seen as bribery and backhanders, and people are reselling them using #2012tweeps

      Reply
  • I noticed during the swimming, that all the seats around Mitt Roomney were empty. I heard nobody wanted to sit near him.

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  • Bullshit Coe, my nephew lives in London ,he is keeping me updated as I am going to boxing… He says events are at the most on average are three quarters full…. Was hoping to buy tickets over there for some of the less popular events…. Won’t hold my breath

    Reply
  • Over a million corporate tickets is too many. Seriously sport needs to come back to the people. And while we are at it McDonalds should not be allowed to attach their name to any sporting event.

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  • ^^^^ no it doesn’t as every ticket 4 e wry event has been “allocated”

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  • Just back from london after attending the boxing in excel, all expensive tickets are empty most peopler over there saying over priced cat A tickets weren’t sold, also to those saying people have right to turn up late, they are advising if you have not entered 30 mins after stay time you can not enter, fair enough in my view

    Reply
  • Not the biggest issue in the world either!!

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  • money is short and events can be seen on tv.Also some events are boring. Maybe these facts explain the empty seats.

    Reply
  • If the seat are not taken within say 30 minutes they should let people in for free when someone shows up then they can have their seats back which they paid for u go back outside. I would have no problem doing that if I was in and around the area

    Reply
  • Firstly let me say I am not English or in anyway in favour of the queen and country motto but giving the tickets to service men and women is a great idea they have laid their lives on the line for their country and would be a nice gesture to them and also the three thousand troops who have been redeployed to London some even having their holiday time canceled over the security mess up secondly sponsors getting such an amount of tickets is just wrong and I agree they would be perceived as bribes if given to any other company which is also a shame but not letting people see such historic games is a shame for the event organisers

    Reply
  • Some things never change. What they need is to impose a 24-48 hour deadline for sponsors to confirm their seats or else they’re made available to the public.

    Some empty seats will be because of scalpers, but any confirmed sponsors’ seats left empty (within reason) should then be subject to naming and shaming.

    Reply
  • More than ten per cent of tickets being allocated to sponsors, is a ridiculous amount. Back in the good, and bad old days, the allocation in musical terms ( not an Olympic event, yet ) was one free ticket per performer. That meant five free tickets, for an audience of five thousand. I have to be honest here, we always dressed one of our friends up and pretended he was one of the band. Times were tight. Really tight. Being unsuccessful, had few merits but people not knowing how many were in your band was one. My apologies for digressing. My guess as to what has happened here, is that the Olympic committee has been so desperate for funding, that they have given too many tickets away to corporate sponsors. Now, when faced with the option of watching swimmers swim, runners run, fencers fence, divers dive, the recipients of these free tickets, and in some cases free expenses, will be distracted by other opportunities. Fine dining, for one. Try fine wine next. Fine parties too. Other extra curricular activities, may also have played an unintended part in distracting the sitters from actually sitting upon their seats.

    Reply

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